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For this poster, I decided to go with the Buffalo blue and a bright orange to create contrast. The buffalo spirit mark was taken from the UB website itself.
Ultimately, I chose MADE Soultype, a heavy weight sans serif font for the key text and Bebas Neue as the accompanying font as sans serif fonts are more legible when there is a lot of text going on.
The main issues I encountered during this project were the placement of key information as well as the social and contact information.
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