Project Overview

Summary: I was tasked with revamping BDSA’s single-page website into one that contains multiple pages and would generate more leads for the company. Below are the early mockups for the website. After communicating with the web developer, some changes had to be made to the layout of the pages.

The design embraced a clean, monochromatic palette of browns and whites, balancing sophistication with simplicity.

The goal was to create a minimalist yet confident platform that showcased their brand philosophy and creative work, establishing a strong foundation for their future growth.

Designing BDSA’s first website was a formative step in my journey as a designer, teaching me how brand identity, tone, and usability intersect to shape first impressions.